Kai D. Wright

creativity applied strategically

People + Trends + Culture

Hybrid creative and professional.

New York City // Los Angeles

ADJUNCT FACULTY / LECTURER

Battle of the Mind

(Behavioral Economics & Communication)

Columbia University // Graduate Level 

2017 - Present

 

This course places students at the intersection of two converging fields, behavioral economics and communication, to teach them how our predictable irrationality can become a competitive advantage in persuading people, groups and organizations to take favorable actions. Through lectures, case analysis, and group projects, students learn and apply a variety of psychological principles to communication thinking, planning and leadership. Students are challenged to think broadly about communication - advertising, PR, social media, content and internal communications - in their application of cognitive bias and heuristics principles including anchoring, framing, loss aversion, group biases, time-discounting and choice overload.


Covered cases and discussion include ALS Ice Bucket Challenge, NFL, Verizon, Equinox, Mattel, JC Penny, Broadway musical Hamilton, Comcast, Apple, Black Lives Matter and the 2016 presidential election of Clinton/Trump. Ultimately, the goal of this elective is to prepare strategic communication students for management roles, challenging students on how best to align positioning and message delivery with driving value for the bottom line as more is demanded of communication practitioners.


Course Facilitator

Strategic Visual Comms

(Design Strategy)

Columbia University // Graduate Level

2012 - 2016

 

This course focuses on exploring and clarifying the value and role of strategic visual communications within today's business context. Through a combination of readings, case studies, class discussions, simulations, and guest speakers, students will recognize the importance visuals play in effective communications, understand the role of visuals in building brand identity and marketing messages, and gain insight into how visuals can help them to communicate more clearly and effectively. The class will also examine the role visuals play in bridging cultural divides across the World Wide Web and in the global marketplace as a whole. In addition, students will build competencies in "the language of design" that will increase their effectiveness in selecting, briefing, leading, and evaluating design resources and their creative work. Students will work in teams throughout the course and will deliver a final project that allows them to demonstrate their understanding and application of the concepts they have learned in class.

Winning Teams 

(Organizational Behavior)

Columbia University // Graduate Level

2012

 

This course helps students learn how to become productive contributors to, and leaders of, teams in the workplace. After establishing fundamentals for interpersonal interaction and etiquette, the course looks at how a diverse collection of talents can mesh to produce effective results. Students practice techniques for getting the most from every member of a team and from the group as a whole. Students learn about problem-solving methods, and investigate how to troubleshoot team dysfunction. The course also examines the supervisor/supervisee relationship from both sides and considers ways to optimize it.